The long term view of the industry is that growth prospects are positive because potash is a necessary ingredient for providing balanced fertilization for soils. Global demand for food crops will continue to rise in the foreseeable future due to the rising world population. This, coupled with the shrinking agricultural areas due to urban expansion, raises the need for more efficient forms of agriculture, which translates into higher demand for fertilizers, mainly potash.
These developments affected the market but did not change the fundamentals of supply and demand, and the markets have begun to recover.