The Arab Potash Company (APC) is guided in all its activities by its core values
Values are grouped into two main categories; Image: where these values are adopted to improve external perception and brand, and Performance: where these values are adopted to improve APC from within:
Continuous Improvement: Is a practice we adopt in everything we do.
Cost Consciousness: Steer all of our decisions
Productivity: We make use of all the available time to be productive
Think like Owners: APC is our second home, its prosperity is our prosperity as well
Integrity: Is our compass in every single behavior
Innovation: We believe in the collective thinking and the value of diverse perspectives
Customer Centricity: Our customers success is our success, we do not compromise their trust
Working Together: The sum is better than its individual parts, so we work together with result-oriented mindset
Sustainability & CSR: We care about the environment and local community surrounding us
